A client sent me this yesterday. It's a single, six-minute shot of a man walking along a road in what looks like Scotland, telling the story behind a brand. This clip is instructive on two levels. First, it's technically really impressive -- the timing is perfect, the delivery is terrific, and it's a masterful work of film making.
Equally impressive, however, is the demonstration of the importance of storytelling in marketing. Steve Jobs' presentations are brilliant at this. Too many marketers just announce things, or spew out facts and assume people will notice and/or care. They won't. People need stories -- characters, plot, a beginning, middle and end, and a certain amount of showmanship. That's what this piece has in spades. The subtitles, by the way, are annoying, but definitely help Americans process the Scottish accent. Enjoy.
Very cool and interesting video. And excelent marketing... I sure won´t forget about the brand.
Jorge Mafud
Mafud Abogados
Mexico
Posted by: Jorge Mafud | December 12, 2009 at 06:11 PM
Excellent post! Thanks!
Posted by: Julien Anderson | February 02, 2010 at 12:12 PM
A client sent me this yesterday. It's a single, six-minute shot of a man walking along a road in what looks like Scotland, telling the story behind a brand. This clip is instructive on two levels. First, it's technically really impressive -- the timing is perfect, the delivery is terrific, and it's a masterful work of film making.
Posted by: generic viagra | April 14, 2010 at 01:21 PM
I never thought of it like that, but it really is true.
Posted by: College Term Papers | July 14, 2010 at 05:42 AM
hi guysI would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well and i have start my own blog now, , thanks for your effort…
Posted by: seo sydney | November 09, 2010 at 09:30 PM
This clip is instructive on two levels.I would like to thank you for the efforts you have made in writing this article.Thanks
Posted by: SEO Southampton | May 22, 2011 at 11:40 PM
Hi, thank you for sharing this great info. Was just browsing through the net in my office and happened upon your blog. It is really very well written and quit comprehensive in explaining with a very simple language.
Posted by: buy nolvadex | July 26, 2011 at 07:53 AM
Hello, i think that this post is very good, i would like to read more about it
Posted by: viagra | August 03, 2011 at 09:12 AM