« The Single Worst Habit Clients Have | Main | Scalia on Marketing: Grasp That Nettle »

April 03, 2008


Zane Safrit

Now that's very impressive for several reasons. As you point out, it communicates to the clients their importance to the firm and it strengthens the bond with the client, and...and...an attorney firm is doing this. This isn't the point we insert a lawyer joke. That's not my point. But for many professional services firms (attorneys, accountants, architects, etc), those formed around subject-matter experts, the idea of seeking input from or nurturing the relationships of their clients from 'listening' remains a novel idea, more so than even with most corporations.

Great post. It'll be interesting to check back to see what they've done with what they've heard.

The comments to this entry are closed.