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November 02, 2007


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I participated in the research that resulted in the article, "91% of Lawyers Unhappy about Lack of Marketing Training in Law School" at http://www.lawmarketing.com/pages/articles.asp?Action=Article&ArticleID=662.

The only conclusion we can draw is that after law school, most lawyers, to use a Nixon-era phrase, are left twisting slowly in the wind. Some have been fortunate to find marketing mentors after graduation, and 61% have taken a post-graduate course or training session in marketing. Nevertheless,

* 41% don't get good marketing results, don't know how to market or don't bother to do any marketing at all.
* 37% manage to just generate enough business for themselves.
* Only 22% of respondents consider themselves rainmakers

It's a sorry state of affairs.

Larry Bodine
Business Development Advisor
Larry Bodine Marketing
691 Wingate Road
Glen Ellyn, IL 60137

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