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Peter Darling has over twenty years of experience in all facets of marketing and business development. His engagements incorporate a broad range of professional expertise, including that of an entrepreneur, strategist, consultant, attorney and marketer. By bringing all these disciplines to bear on behalf of his clients, Peter provides effective, proprietary solutions to one of the working professionals most critical problems: how to bring in new business.

Peter began his career as an advertising copywriter under the legendary Peter Arnell ( at Arnell's first agency, Arnell/Bickford Associates. At A/B, Peter worked on numerous high-profile accounts, including Donna Karan, DKNY, Lifetime Television, and others. While working at A/B, Peter also took first place in the prestigious J. Walter Thompson copywriting competition, and studied at the School of Visual Arts in New York (

Following A/B, Peter attended law school at the Law School of the University of Pennsylvania ( At Penn, Peter was an editor of the Journal of International Business Law, and also studied at the Wharton School ( He received his J.D. in 1993, and was a practicing attorney in Philadelphia for four years, specializing in commercial litigation.

In 1997, Peter helped found Flycast Communications, one of the world's first online advertising networks. Flycast grew to over 350 employees, was successfully taken public, and reached $47 million in revenues by 2001, when it was sold to CMGI ( for $2.5 billion. At Flycast, and CMGI, Peter specialized in business development and strategic services.

Peter founded his consulting practice in 2001, with the objective of providing business development advisory services to professional services firms, including law firms, consultancies and advertising agencies.

Peter has an undergraduate degree from Swarthmore College ( in English Literature (with honors). He lives in San Carlos, California.