Nice little post from Seth Godin today, which made me think of the content of the elevator pitch.
In case you're not familiar with it, the elevator pitch is your self-introduction, in which, in thirty seconds or so (the time it takes to talk to a stranger in a descending elevator before arriving at the lobby, hence the name) you tell who you are, what you do and why it matters.
Godin's point which, as usual, is dead-on, is that we tend to tell the same stories over and over without revising or updating them. Mistake.
My business is markedly different than it was a year ago, as are most people's. Therefore, simply repeating the same pitch isn't a good idea. It's not really accurate, and it's probably not that compelling, either.