A New and Improved Elevator Pitch

 Nice little post from Seth Godin today, which made me think of the content of the elevator pitch.

In case you're not familiar with it, the elevator pitch is your self-introduction, in which, in thirty seconds or so (the time it takes to talk to a stranger in a descending elevator before arriving at the lobby, hence the name) you tell who you are, what you do and why it matters.

 Godin's point which, as usual, is dead-on, is that we tend to tell the same stories over and over without revising or updating them. Mistake.

My business is markedly different than it was a year ago, as are most people's. Therefore, simply repeating the same pitch isn't a good idea. It's not really accurate, and it's probably not that compelling, either.

Thanks, Seth.

Comments

[Hussein Nasser]

So true, the elevator pitch is indeed something important and it shows how confident one is

Great post,
found it from the trackback on Seth's

[Ian Smith]

The main issue with most elevator pitches is that they don't really articulate the business result that you can achieve for the individual you are talking to.

If sales conversations focused on business results and the objectives of the individual prospect (not company) success would be much higher.

[neil]

Tie this pitch in to the social media post by Seth and fulfil these 5 user needs and your in business.

[kamal]

man am exactly facing the same problem am working in IT firm as Business development EXE and I can feel that following this particular scripts will not work any more can u suggest me something better way through which I can explain that to my boss

[rc helicopter reviews]

Impressive blog! -Arron