If you make any kind of effort to develop business, you are going to fail. A lot. Accepting this, and in fact, making it work for you, is the Great Hidden Secret of Biz Dev.
- You're going to call people, and they're not going to call you back.
- You're going to write things -- newsletters, articles, and so on, and they're going to disappear without a ripple.
- You're going to pitch people, and they're going to say "no".
- You're going to feel like a complete idiot.
You have to. There's no other way. Because that's how it works.
A great blog, with a great title, is Dumb Little Man. In a recent post about this topic, Jason Barr wrote the following: I realized I had to be willing to fail in order to succeed.
Nowhere is this more true than in trying to bring in new business. I have been doing this for years, and the bottom line is that the very best at this accept the fact that no matter how good or successful they are, they have to rack up a long string of failures for every success.
Nobody wants to believe this. For some reason, we all think that there's some kind of magic formula, or mysterious talent, that allows some people to bring in business effortlessly, with failure being some kind of distant, remote possibility.
It's not. The better you are, the more you're going to fail, and most important of all, the more you realize that unavoidable failure is a necessary, even healthy, step on the route to success.