So let's leave it alone, 'cause we can't see eye to eye.
There ain't no good guys, there ain't no bad guys.
There's only you and me and we just disagree.
Ooo - ooo - ooohoo oh - oh - o-whoa
-We Just Disagree, a cheesy song that was a hit when I was thirteen years old
In a blog post yesterday, Larry Bodine opined that a recent new partner announcement from a law firm in the Washington, D.C. area was really good. I disagree. Since I assume the image is copyrighted, and I don't have permission to use it, I'm not going to, but it's on Larry's blog. Go over and take a look, then come back.
Now, Larry's partially right. This piece is way, way better than 98% of the new partner announcements out there. It actually has some design, and some thought, behind it. Yet, I disagree with Larry's assessment of it. My issues with this announcement:
- It's hard to read. The typeface, which is in a sort of silver color, does not contrast well with the gold background.
- The image looks like it's been heavily Photoshopped, which makes it look sort of unreal.
- Her contact information is at the very bottom, in the same type as the rest of the announcement. It should be much more prominent.
- The copy doesn't give a simple, clear, statement of what she does. It also describes what she does rather than how that helps her clients.
- The design -- a gold background, with her photo in a circle and another circle setting off part of the headline -- strikes me as a little too playful. Particularly for a blonde, female attorney, the last impression you want to create is "Ooh ... bubbles" which was my reaction. It looks kind of like a party invitation.
Caveat: I have not seen the whole piece, just the image on Larry's blog. The effect may be completely different if you hold it in your hands.
Caveat #2: Larry is usually right on the money about almost everything. Taste, as they say, is a matter of taste.
Ooo - ooo - ooohoo oh - oh - o-whoa.