While the WTH Awards represent the worst of the annual holiday card donnybrook, the best arrived in my mailbox last week in the form of a holiday card from the Philadelphia firm of Hangley Aronchick Segal & Pudlin. Larry Bodine's written about some great holiday cards he's received. Here's my submission.
Now, writing about a holiday card is sort of like writing about music -- as Laurie Anderson is said to have said, "Writing about music is like dancing about architecture -- it's a really stupid thing to want to do." Nevertheless, on I press.
The card is actually a poster, which is artfully laid out and printed so that what you're originally presented with when you open the envelope is card-sized and card-shaped. The only image you see is this:
However, you open it, and then keep unfolding and opening until you're holding what is about a 2' x 3' poster, featuring all the attorneys of the firm, in small, sepia-toned images. There's a charming little poem in the middle, which is keyed to the images, and makes the entire object into a sort of game. It's fun to hunt through the images to look for the attorney you know there.
This card is GREAT. It's fun and engaging. It has none of the Ten Deadly Images law firms sometimes use in their marketing. It's really nicely designed, and demonstrates time, work, thought and real design. In short, it's a terrific piece of work. No WTH Award for Hangley -- just a wish that I get a card from them next year, too.