One of my clients is a healtcare advertising agency, so this post caught my eye. I think it applies to legal business development as well.
Patientslikeme.com is a Web 2.0 portal that's designed to create a forum for patients suffering from similar conditions to communicate about their treatments, their experiences, and so on. If, for example, you suffer from Crohn's disease, you are going to be living with it, and the various medical professionals who are helping you, for the rest of your life. In a morbid sort of way, this isn't unlike being a GC, and living with a law firm for years.
In the medical community, all sorts of groups, portals and advocacy organizations are set up to help patients share their experiences. Sharing provides support, and results in better-educated patients.
Is there something similar for clients? Without naming names, it would be fascinating to see what would happen if clients who were, say, working with real estate firms could get together online and compare notes about what their respective firms did, and how well they did it.