Given our clientele, legal marketing is usually all about the left brain. Analytic, logical, thorough, patient, and so on. Doesn't that get a little old sometimes? Well, meet my friend Alexandra Watkins, proprietress of a naming consultancy called Eat My Words. She is the Queen of the Right Brain.
Alexandra is wickedly smart, funny, brimming over with energy, and as she will be the first to confirm, by many standard metrics, just plain crazy. She's also a brilliant copywriter, and an expert in the excruciating subspecialty of marketing known as naming. She thinks up names for things.
Sound easy? Try it. It's about as easy as mining coal. Either you have the spark -- or, in Alexandra's case, the mushroom cloud -- or you don't. Her brain is full of fireworks -- beyond that, she's indescribable. Read her blog, visit her site, and if you ever need a catchy name for something -- be it a laundromat ("Brainwash"), a transformer company ("Pacific Crest Transformers") or nail polish ("Harder, Faster") give her a call.
We now return you to your right brain and your regularly scheduled professional services marketing activity.