A few days ago, I wrote about an ad I didn't like. Here's one I do.
It's an ad for Propel, a fitness drink. As far as I can tell, the product is basically flavored water, so there isn't a lot to say about it.
However, there is an awful lot to say about fitness in general.
Like many people, right now, I am at a point in my life when I am under huge amounts of stress. Clients, family, everybody seems to want a piece of me, and they seem to be taking bigger and bigger pieces. I never thought about stress before, and now I think about it a lot.
Something I've found that helps, a lot, is working out. I don't know why, but the endorphins seem to put everything into perspective. They are incredibly helpful at helping me back down, sort of recenter myself, and handle all the balls that are currenly in the air.
This commercial conveys that wonderfully. It does a masterful job of associating the product with a sensation, a feeling, an experience. A few other observations:
1) The special effects are really neat.
2) The music is perfect. This same song ("Pressure") was done by Queen, but David Bowie's version is much more appropriate.
3) There's a real visceral thrill in watching things fall off and smash to smithereens on the road.
4) There's a "What is this about?" suspense factor that's very effective.
This is a great commercial. One criticism is that the product isn't really the star here, but in this category, that's probably impossible anyway.