David Ogilvy founded Ogilvy and Mather, one of the world's great ad agencies. He was a rare personality. He was brilliant, complex, difficult. He had two or three careers before advertising. He made a lot of money, and openly flaunted it. His autobiography ends with a list of his favorite words ("fandango", "nubile" and "hobbledehoy" are a few of them), flowers and recipes. He created some of the best advertising ever made. And if he had lived to see what are celebrated as outstanding law firm web sites, he would have thrown up. Then he would have reached for his pistol.
In his blog of October 29, Larry Bodine refers to Deborah McMurray, of Content Pilot, who has compiled and released a big white paper reviewing the web sites of the AmLaw Top 100 firms. She looks at them all, and provides a list of the ten best. You can find Bodine's blog entry here: http://pm.typepad.com/professional_marketing_bl/2006/10/the_10_best_aml.html