In a post this morning in his excellent "More Partner Income" blog, Tom Collins (how tragic to have a name that's the same as a drink -- on the other hand, he could be named Gin Fizz or something) he writes about a lawyer he knows who responds to emails the next day, and considers himself "responsive".
Collins doesn't think he is. Neither do I.
The whole issue of client service speaks, I think, to a whole set of very deeply buried feelings professional services providers have about their clients, and vice versa. It's sort of a power struggle. And I'm as guilty of it as anyone.
In his blog, "The Practice", Jonathan Stein, opines that attorneys should not outsource marketing. He also goes on to say that nobody except a practicing attorney really understands what it takes to market a law practice, or how it should be done. He writes: But, if someone has marketing to sell and they are not practicing law, then I don't really want to buy it. Sorry.
I could not disagree more.
My job is to market. Period. I have no other goals, no distractions. I study it. I eat, sleep and breathe it. I don't do it only when time permits. I'm a specialist. And I can almost guarantee I know much more about it than Stein.