One of my unusual characteristics is that I'm a combination of creativity and analytic-ness. Professionally, that has been manifested, first, by a stint as a copywriter for a pretty hot advertising agency in New York for a couple of years. In this role, my job was literally to stare at the wall until an idea arrived, then to try to make it into an ad campaign. It's brutally difficult, because you cannot force ideas to arrive, or figure them out. They just sort of wander in, and your state of mind and readiness for them is everything.
The analytic part was manifested, of course, in law school. Which brings me to today's question -- how important is creativity to law, and especially, to business development?
I'm in the middle of preparing a presentation. The first slide is, somewhat uncharitably, entitled "You Have No Idea What You're Doing." Turns out I was right.
The subject of the presentation is pricing. The goal is to help the lawyers raise their billable hour rates. In a fascinating blog entry today, Patrick Lamb's In Search of Perfect Client Service blog references an article in The American Lawyer on the source of the entire concept of the billable hour. http://patricklamb.typepad.com/perfectservice/2005/12/clients_not_fir.html.Turns out, when you get right down to it, the foundation of the idea of the billable hour is the theory of scientific management, as devised by Frederick Winslow Taylor, a businessman who taught at the Tuck School at Dartmouth. In ... ready? 1911.