Interesting post on the Nonbillable Hour blog about blog ads that include comments. You see the ad, you react/post a comment, and everyone can see it. There have been all kinds of online confession sites (www.notproud.com) and chatrooms have been around forever, but this is the first time I've ever seen it done for a product ad. Take a look:
I love research. Maybe it's the lawyer in me, but for whatever reason, I really enjoy the process of digging out an answer. I believe it's also a critical aspect of business development -- arming oneself with research and information is a tremendous force multiplier. The more you know about a market, a client, a competitor, the more focused and therefore effective your efforts will be.
All well and good. The problem, however, is that research takes time and money. As my practice grows, as much as I love it, I cannot justify taking a few hours to figure something out, unless it's really a crisis.
One of my clients has a little problem. Their core market, the one that generates about 40% of their revenue, is going to disappear. They don't know exactly when, but they know how, and they know that within 3 years, it's going to go away.
At the very least, they need to replace this revenue. And to their credit, they're getting started now. This seems really simple, and I guess it is, but it's amazing how many services firms screw this up when they're contemplating business development.
It's almost midnight. I need to get some sleep. So what do I do? Why, take a lengthy online quiz from Psychology Today on my level of procrastination. I assumed it would be up near the ninetieth percentile -- and it's 37. What does it mean?
"Your overall score on this test appears to be low. It appears that you don't procrastinate very often. This is great, as procrastination can be a major setback in reaching your goals. There is still room for improvement, however, so be conscious of the times that you do procrastinate and make an effort to stay on track."
What does it really mean? Well, here's the opinion of someone who scored a 63, but in kind of a strange way. He, like me, is a David Allen fan, and he took the test based on how he would have behaved before adopting David's methods. In other words, the "old him" would have scored a 63. And maybe the "old me" would have scored a 98. Anyway, take a look: